While Edwin dabbled in making music himself, playing with friends in his dad's studio, and learning Logic X Pro skills, he never got fully into producing music. Instead, he more saw it as a way to experiment in the music world and foster a creative outlet for himself in his younger college years. As he put it, "By making music you're still involved in the artistic process independently. Because you're in the mind of a musician, even though you're not publishing at the scale of some artists."
While his current main focus is the magazine, Edwin still finds himself writing music. This passion was the very foundation of the magazine itself — and by continuing this, he is able to gain insight into the artistic experience while remaining passionate about the core of the platform.
I was curious about the transition of his passion for music from production to magazine creation, and Keeble explained to me that this was linked back to his experience in college. He initially went to college to study architecture at the University of Tennessee. While he continued down that path for around a year, he wasn't finding the same passion in architecture and design that he was in music. "I was struggling, but not because I wasn't good at it — I just wasn't passionate about it. I was still spending hours and hours making music in my room or doing studio time on campus. And I realized, well, obviously this
is what drives me crazy," Keeble explained.
Straying from the fine arts degree that both of Keeble's parents suggested, he decided to pursue a degree in Journalism and Electronic Media Communications degree, with a focus on visual communication. This path allowed him to combine his graphic design skills with his passion for music, and soon Edwin started creating album covers for artists.
One day, YGTUT
, a Chattanooga native, and well-known R&B/rap artist was asking for cover art submissions on Instagram. Keeble decided to send him a message, and the artist looked over his profile and liked what he saw. From there, Keeble sent over a submission for his album "Sleazy Money," and the artist made it the cover. Isaiah Rashad
, (YGTUT's best friend) even ended up posting this submission on Instagram, and Edwin began to realize his passions for music, art, and design were not going unnoticed.