As part of my music experience design experiments, I launched a musical coffee in collaboration with Jel Coffee. The main idea is that people buy this drink and get an original composition from a local artist. Read part one here
While the TikTok video I created garnered 30,000 views, it only led to 11 subscribers – that is, people that actually went to Jel and bought the musical coffee. The number remained at 11 for a week.