The concept of utilizing GPUs has been lying on the surface for a long time, and while many companies tried to approach it, they never quite achieved the results they intended. "[That happened] for fundamental reasons; computer science, math, and so on," Alexander Talashov, GPU Audio co-founder and CEO says, adding that everyone from Acustica Audio and Liquid Sonics
to Nils Schneider
made attempts at developing the tech. GPU Audio is the first company to develop the world's first full-stack solution for GPU-based technology for audio processing, solving the core challenges that have made it impossible to apply graphics cards in the audio industry before. That involved everything from embedding the scheduler to building own ways to operate at low latencies.
But like so many areas of scientific innovation, it took a fresh perspective to see things differently enough to find the solution to these problems. Sasha wasn't new to graphic processing units, having experience in programming them for high-frequency stock trading while trying to calculate lots of data. At the time, Vasiliy Sumatokhin, who has been working as a sound engineer for the past 20 years, had the initial idea of using plugins that would offload the power to the GPU. The two met in 2011 and were introduced by a mutual friend.