TRISTRA YEAGER: CRAFTING YOUR MUSIC STORY
SEPTEMBER, 9 / 11:00 AM EASTERN TIME (EST)
Chief Strategy Officer at music innovation PR firm rock paper scissors, Tristra has been a creative force in music PR for nearly two decades, crafting strategy for clients at every stage of the business cycle and in many music innovation niches, from B2B back-end services to DTC music-making gear.
With over 20 years of writing, editing, and research experience plus a PhD to her name, she's known for synthesizing copious amounts of knowledge at the speed of light. Tristra's work is driven by a love of music that stems from her days as a record store employee, continuing through her career as a professional singer and as a concert presenter in New York, and into her life as a publicist. She writes novels and researches history in her spare time.
Whether you're an artist or an entrepreneur launching a music startup, the art of storytelling is vital in the entertainment industry. This event will focus on how to write stories in music and music tech, the media landscape, and how PR works.
Before the event, please think about and prepare:
- 3 important events or moments in your project's development/trajectory
- 2 topics you feel passionately about (can be unrelated to music or tech)
- 1 thing you wish everyone would know about your work/music